Back on June 12, I wrote about how much I enjoy the game embedded in the dashboard of my Toyota Prius, and especially how the presence of this game has motivated me to optimize my fuel economy. (Quick update: the "summer mix" of gasoline here in Southern California has apparently improved the performance of the Prius's Atkinson Cycle engine significantly, and I'm now getting over 49MPG average.)
I've spent some time thinking about how other simple but compelling games might be embedded in the world around us, using fun as the core motivation to promote desirable behavior by the public.
And I've found one!
Behold, the famous Dutch "pee on the fly" urinal:
http://urbanlegends.about.com/library/bl_fly_in_urinal.htmI remember seeing this as a big internet news item several years ago, and it is indeed true. With apologies to female readers, convenient and efficient though urinals may be, they are also a source of significant mess on the floor.
As explained somewhat in
this article, the back walls of modern urinals have been carefully shaped to minimize this effect. However none of this is of any use if the user fails to piss onto the back wall. In particular, like it or not, that big deodorizing lozenge that sits in the bottom of most urinals is awfully compelling as a target. It just is, man...
So somebody with a brain said "if peeing on the lozenge is fun, well let's just put something in there that's
more fun to pee on. And what could be better than knocking down a pesky fly?!
Have a look at this clever toilet:

Apparently, installation of these urinals has reduced 'splashback' by 80% in Amsterdam's airport. Wow!
Here's a closer-in view:

Notice how the fly is placed slightly off-center, which gives it a sense of authenticity that would destroy the illusion if it was dead center. Note that it's facing downward, such that if you were to startle it, you're less likely to have it fly up into your face. All of this adds to the compulsive nature of the design, or what we might call addictiveness. I know for a fact that if I had one of these urinals at my place of work, I would pee on that damn fly every single time. It would make a very mundane act a little more
fun.
The commentary you see on those pics is from engineering professor Kim Vicente, from his book
The Human Factor. Process control... sure Kim, great. I call that game design. I love this quote from Vicente:
"what do you think most men do? That's right, they aim at the fly when they urinate. They don't even think about it, and they don't need to read a user's manual; it's just an instinctive reaction."Sounds like the definition of a good game mechanic to me. The same reason a player will take incredible risks to go for a coin in
Mario Brothers, that's the same motivation, fundamentally, for peeing on the fly. It's just
fun. Cool.
Leave it to the Europeans, who seem somehow to be more tolerant of the concept of design in their daily worlds, to push the envelope even further on this idea:

That's a little sticker that changes color (better living through chemistry!) when peed upon, revealing, what else, an advertising message:

That techno-pisser is located in the '
technopark' in Zurich Switzerland. (Image from
this blog.)
It gets better.
Here's a tech demo made in 2003 by Dan Maynes-Amizade, and Hayes Raffle, a couple researchers at MIT Media Lab:

You can probably figure out what's happening here: piss on the target, interact with a game displayed via the LCD above the urinal.
Here's a screenshot of the actual game they wrote, which they call
You're in Control:

Looks fun!
A great quote from Maynes-Amizade and Raffle's paper on the project:
"While urinating outdoors is playful for
many people, bathroom sanitation requires a serious focus
and conformity. You're In Control encourages cleanliness
while reintroducing play to the act of micturition."
In case you're curious, "micturition" just means urination.
I'd love to hear if somebody else has examples of this type of game/behavior merge. As you can see with the fly-in-the urinal, it doesn't have to be high tech, though as with most games, technology can be applied to make it more flashy and interesting (for better or for worse).
Now, I gotta go pee.